PARSED CONTENT

The domain has the following in the web page, "Get instant visibility across all Marketing investment vehicles and resulting business performance through easy-to-use customizable dashboards." I analyzed that the web site also stated " Rapidly identify under-performing initiatives, and new opportunities to invest." They also stated " Evaluate the effectiveness and efficiency of all Marketing investment vehicles including digital, direct response and traditional channels. Leverage advanced analytics to properly evaluate the role of all communication channels, not just the last click." The meta header had Marketing Dashboard as the first search term. This keyword was followed by Marketing Performance Management, Marketing ROI, and Marketing Effectiveness which isn't as important as Marketing Dashboard. The other words they uses is Marketing Efficiency. Marketing Optimization is also included and might not be understood by search engines.